Cisco × McLaren Racing
Championship-level performance, on track and in business.
What existed
A global Formula 1 partnership between Cisco and McLaren Racing — one of the most-watched, fastest-moving sports properties in the world.
What story needed telling
A technology sponsorship of an F1 team risks reading as a decal on a car. The partnership needed a communications narrative that connected Cisco’s technology leadership to the speed, precision, and global stage of McLaren Racing.
What MVT built
MVT built the sponsorship narrative and platform messaging — translating the partnership into a strategic communications asset. Campaign architecture and audience segmentation aligned Cisco’s enterprise positioning with Formula 1’s global audience.
What impact it drove
A clear, ownable narrative that positioned Cisco’s technology leadership through one of the world’s premier sponsorship platforms — not as a logo, but as a story.
Your sponsorship deserves a strategy.
Drop us a note, let’s connect, and explore how we can turn your partnership into a platform.