BNP Paribas Open x lululemon
- May 4
- 1 min read
Updated: May 6
Media Activation | Earned Media | Partnership Marketing
Announcing lululemon as the Official Outfitter and Footwear Outfitter of the BNP Paribas Open marks a major paradigm shift in the world of tennis partnerships. MVT is giving this partnership earned media momentum as a lifestyle leader goes all-in on tennis.
